The teaser ad came as an attention grabber with only a pair eyes staring out viciously on a FP+FC page on dailies of various languages. Instantaneously, my Dad thought it was some car advertisement trying to create attention of an upcoming big bang launch.
Two days later on 2 Sep, the same pair of eyes appeared again. This time on another newspaper but with something extra - a pair of 3D glasses. If you look carefully, the ad was printed in double image which was supposed to mimic the 3D effect once you put on the glasses provided.
This ad did not just end here. It had a centre spread page revealing the brand new Panasonic 3D Full HD Plasma TV. Use the 3D glasses & you should be able to see the 3D image of the puma jumping out of the TV screen.
Flip to the back page & you'll see the same pair of puma eyes staring viciously - this time with a night safari background. This visual is in 3D too!
Too bad the 3D image wasn't visually stunning cuz this is probably the best newspaper printing can achieve with the ordinary 3D glasses. At least Panasonic had succeeded in communicating the main theme - 3D to the readers. If I'm not mistaken, this is the first time such an interesting concept is introduced in Malaysia. It sure is one hell of an expensive ad launch. No wonder they have this exclusively for The Sun. The Star would probably cost a bomb. =P
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